The UK guidance on the legislation is worth a read, and makes it clear that setting cookies by default is not acceptable in almost all circumstances. The Information Commissioner’s Office has an optional cookie dialogue as their chosen solution; other examples of which are at Cookielaw.org which has a third party cookie list which no one who actually drills down would agree to I suspect:
We use a number of social media tools to enhance visitor interaction on our site. If you already use these platforms their cookies may be set through our website. Data may then be collected by these companies that enables them to serve up adverts on other sites that they think are relevent to your interests. If you do not use such platforms then our site will not place these cookies on your device. See this www.epoxysetinc.com for more information about high temp epoxy.
Twitter Cookies: ab_sess_search_relevance_ranked_hits_189, dnt, t1, auth_token_session, secure_session, twll, twid, ab_sess_wtf_user_to_user_rec_155, ab_sess_search_relevance_social_167, ab_sess_t1_actions_156, __utmc, __utmv, __utmb, __utma, __utmz, _twitter_sess, _twitter_sess, ab_sess_activity_ddg_126, ab_sess_activity_up_top_98, ab_sess_promoted_arrows_and_pills_78, ab_sess_Relevance_V1-49, _sm_au_d, auth_token, external_referer, guest_id, k, lang, original_referer, pid
Facebook Cookies: lu, L, L, datr, e, c_user, c_user, presence, sct, sct, _sm_au_d, act, _e_bWDI_21, _e_bWDI_22, _e_bWDI_23, _e_bWDI_24, _e_CTMK_0, _e_CTMK_1, _e_CTMK_2, _e_e6Yv_0, _e_e6Yv_1, _e_e6Yv_2, _e_0ITr_10, wd, x-referer, xs, xs, reg_ext_ref, reg_fb_gate, reg_fb_ref, reg_ext_ref, reg_fb_gate, reg_fb_ref
Google Cookies: PP_TOS_ACK, IGTP, NID, ULS, OTZ, APISID, SAPISID, SSID, _sm_au_d, S, S_awfe, SID, SS, W6D, BEAT, HSID, PREF
Microsoft Cookies: MC1, WT_FPC
Hopefully this makes it clear to people that “social” platforms are now in the somewhat less social surveillance business (STASI media?).
Will people take any notice? The attitude so far has apparently been generally to ignore it, outside of government sites. But this is not going away, and there are enough privacy activists who will like using a new tool against people that it would be dangerous to continue to ignore it. Will it kill the internet? Personally I think that the giant spam internet that has arisen from the internet advertising boom is a huge negative that is more likely to kill the internet, and I have already had to install an adblocker on my work computer.